One of the most amazing aspects of engaging with massive Multinationals and household name Companies in the last few years is there fear of personalizing business. They are always looking for a generic system. A system that can just be pumped in regardless of people. It doesn’t seem to matter if the people are their clients, their customers or their employees. They must all be able to go into a box.
I won’t lie this has been a massive stumbling block for two women who are very personal in nature and are always seeking the depth. We have a natural affinity to put ourselves in other peoples shoes and see the world from their perspective. Hence, we will always tailor every communication, negotiation, deal, brand, theme and system to match the people we are dealing with. This is completely alien to large Companies. Why can’t you just have something automated and impersonal for me to engage with? Because it doesn’t get results. That’s it - plain and simple. If you want our kind of successful results you are going to need to create a tailored system. The funny part is that this is not more work. Because once you realize what the system is and how to tweak it to match your specific needs you will close the deal, sell the product and be on an upward trajectory all round in record time. You will not waste 6 months trying to get someone over the line. You will not employ a person for years and not get the best out of them. They won’t leave you as soon as you have spent years training them. You won’t waste tens of millions of dollars on branding that doesn’t work. The list is endless. We never even write any response to someone without first profiling them!
For me, I always go back to why do these patterns of thinking exist? In a nutshell - school. It’s the ultimate one size fits all model in the World. From very young ages we start in a system where we are expected to fit in with everyone else’s ideas and ways of working. Although everyone agrees this doesn’t work it used to take generations to change. Not any more. A little like the business models, it also seems an excessive amount of work to make changes. When I know in fact it is a few very small tweaks and an openness to see people for people that make such huge differences.
Who will become personalized first business or education? We have personalized both with massive successes in both. Some success is purely measured by money so maybe these will be the ones to change more rapidly even though a person’s overall feeling of success matters so much more.
Dr. Naoisé O'Reilly.
From my experiences as a University Level student myself, my role as mentor and my various positions within a 3rd level University including MBA Faculty Manager, Acting Registrar and Masters Coordinator I know what it takes to get through college!
Surprisingly the endless swatting of the course material is a very small part of the road to success...
In February 2009 I started a school, The Homework Club® as what I saw as my lab space in order to develop new teaching methods and understanding of learning. Since then through a number of projects these are the methods and theories that I have developed:
Purple Learning Project®: Understanding of setting up educational environments for all and working simultaneously with all learning styles, difficulties and conditions in the same room.
Purple Profiling™: Unique profiling methods to understand all learners and work effectively with them in the shortest time possible. Now expanded to all business employees and business situations. Focus is on success for each person.
Purple Development™: New development theory to understand patterns in education and to change the Educational Blueprint™. From this a new approach to education and a new focus on expression was developed, Expression Developist™.
The Periodic Table of the Development of Results™, Purple Success™: New unique method and theory to understand the individual elements to get successful results with all ages and individuals in the shortest time possible. Applied at all levels in education and all sized companies, situations and individuals globally.
Purple Processing Scales™: Understanding the individual learning styles and how they work in different situations. Which has lead on to a theory, The Pressure Cooker Effect™.
Purple Success Timescale™: Theory of the development moments in individuals from Child to Adult and their significance in dealing with situations. How Successful You Feel for Life™.
Diffuse Focus™: A new theory on the reasons behind ADD and ADHD. How to develop a new learning approach to accommodate these.
Forget Phonics Reading Method™: A new approach to teaching reading specifically for individuals with dyslexic spectrum reading difficulties. Typically a student can now learn to read and write in 4 weeks.
I have also put significant work in to developing specific programs to get successful results with students with Aspergers. I have developed a number of new programs for specific school issues such as the Primary to Secondary school Transition, Expression Club™ for dyslexic learners to keep them on top over summer months, Dyslexia organisation workshop, Maths Orientation studies for Dyscalculia, Supporting students at home with Aspergers through homework and a Purple Pre-School Success™ program to start dyslexic spectrum students ahead in reading and writing before school. I have currently been putting a lot of work into developing new theories for working with students with Auditory Processing Disorders and Dysgraphia.
Dr. Naoisé O'Reilly Expression Developist™
Divergent is making waves in popular culture with the release of part one of the hollywood movie trilogy inspired by Veronica Roth’s books. This follows the mammoth success of The Hunger Games starring academy award winning actress Jennifer Lawrence.
There are two main themes in Divergent. The first is that it is bad and possibly even fatal to fit into more than one aptitude. The second major theme relates to growing away from your parents.
In Divergent’s futuristic world it is seen as threatening to fit into more than one faction made up of five temperaments which are selfless, peaceful, honest, brave and knowledgeable. It is difficult to compare this directly to personality theory as it is generally regarded that there are in fact sixteen types of people in the real world.
However, this does compare to our four defined learning styles which are the ways that people take in information from the world. Our four categories of psychological profiling methods include auditory, visual, practical and kinesthetic.
All of the students we work with that do not fit in a box and struggle in school have what we call multiplicity. This means, like in Divergent, they have all four aptitudes. They are quite often overwhelmed by the amount of information they absorb from all environments. Multiplicity is what people commonly see as “clever” and “intelligent.” All of our ideas of cleverness and intelligence come from people who can absorb ideas quickly and have a multitude of interests. This is where we break away from the norm.
Multiplicity is drilled out of children in school by age fifteen. Only a very small percentage of the older students we meet have still retained their natural multiplicity. They are quite often seen as “freaks.” Some of them were very heavily medicated before working with us for just having too much energy or being too “distracted.”
In the film Divergent the main character takes an aptitude test at the age of sixteen. This is true to school life. There have been some pretty hilarious conversations within our team about what they were told at sixteen. The Senior D.N.A. Geneticist on our team was told at sixteen that he would never be any good a science.
This brings us to the second main theme in the film and the challenges the main character experiences when she realizes that she cannot follow her family. She does not easily fit into their faction and this is a real life experience for many of our students. Children really struggle when in their teenage years they appear to have nothing in common with their family and parents don’t understand them.
In many cases the students we work with have just simply skipped a generation in aptitudes and personality. It is quite often revealed that they are much more like their grandparents and great grandparents. A mother or father can feel that their children have nothing in common with them and this can also be the case in partnerships where there are children from different relationships.
We work with adult clients in the business world in their late thirties too who had struggled to find their path in life. Having attempted the career path of their parents they have not fitted in. They quite often do not feel any real support or understanding from home about who they really are.
The good news is that it is perfectly alright to be divergent and movies like this can only help to shine a positive light on psychological profiling and our ongoing research in the area of personality types and achievement. Anyone who works in personality theory does so because they have an overwhelming desire to help people find out who they really are and wish to help them to succeed.
Dr. Naoisé O'Reilly & Marie O'Riordan
You may be under the impression that there is not a lot in common between business people and students. So, compare a 10-year-old dyslexic student who has specific failing points in school to a company about to close. One of the first things they have in common is that they feel blocked in and the world is telling them everything they are doing wrong. They both have lousy reports, feel like they are running out of time and they appear to be putting in huge amounts of effort for very little results.
Now compare a 13-year-old student enjoying new life experiences and demands to a business also having a sudden growth spurt. The teenager is suddenly part of a much bigger organization of sorts. They have many skills to learn and new teachers to understand. We can easily compare this to a business that has abruptly grown with new employees, new products, new research and a lot more people to manage.
Also compare a 15-year-old exam student who has done great and is heading for the final stages of school to a multi million dollar project that needs a very targeted strategy. You are swiftly deciding what skills you need for your career, which subjects you are going to take forward and how you are going to get there. With a multi million dollar project you are effectively making all of the same decisions.
You could start to compare a 17-year-old exam student’s overwhelming workload and study schedule to a company that dramatically finds itself in the media spotlight in a positive manner. Both can quite easily start to hyper ventilate and panic. We have worked with companies whose telephone lines melted down under the strain and staff were not able to get an available line out of their offices for over a week.
At this stage we wish to point out why life coaching is a waste of time. Life coaching does not work, cram schools are a waste of money and 99% of private tuition is a very short term solution. Continuity is vital to sustainability and you must pick up the juggling balls and be prepared to help directly long term when needed, not just at the start.
We profile the elements that matter and create methods around them. Like how people tick, what they need now and how they need it. But what is more vital is the strategy that goes with it. We work with a cross section of people aged from 18 month old toddlers to 72 year olds. They are from hundreds of different backgrounds worldwide, stages in life and business varieties.
We are strange in that we take on clients for life. It is very rewarding to start working with people when they are 10 and now I am introducing them to their first real world business internships at 16. Our stories are no less dramatic in the business world. When we have gone in to restructure companies that were about to close the doors we still support their growth several years later. They got out of the red but went through growing pains and we are still needed as a safety net.
Many people say things like “with success comes new challenges and with age comes new issues” but life coaching, cram schools and most private tuition is just short term crisis management that never sticks around long enough to help long term.
Much of our success is down to developing methods that allow us to profile people. Take the 5-year-old with language development issues, the 15-year-old with asperger’s syndrome and the 45-year-old’s business and family issues. In all of these types of cases we get sonic speed results because we focus on what they need right there and then. There’s a development path so it is a combination of understanding timescales and our Purple Success™ methods.
Here is a limitation that we have found with traditional education system teachers around the world. All of our team have been on specific career paths so they can actually write a letter of introduction for a job or a course for a student but most teachers have never done this and most career guidance teachers do not actually have business careers. Also, schools do not teach goals and goal setting and you are not going anywhere unless you have a goal to achieve. The real golden nugget is to continually set new goals.
Dr. Naoisé O'Reilly & Marie O'Riordan
Leonardo Da Vinci appeared to suffer from ADHD – how much more could he have achieved in his lifetime?
Leonardo Da Vinci appears to display all the traits of having had ADHD. For me having this condition is an effect of so much happening below the surface and Da Vinci demonstrates this better for me than many of the modern people who are rolled out as examples to others.
It is long thought that Da Vinci was dyslexic, especially with the examples of his mirrored writing. His note books have proven a challenging task in fact for any historian trying to document his work - in one sense he seems highly visual and creative - there is no other inventor that left as much of a paper trail behind but on the other hand they prove very difficult to read because of there presentation. Something many a teacher will sympathize with correcting a dyslexics paper!
But what I feel is much more interesting is the diversity of Leonardo Da Vinci's interests. I have long seen and proven the correlation between what I call multiplicity and ADHD. Multiplicity is the ability to take in information in a multiple of ways - Visual, Practical, Auditory and Kinesthetic - no wonder people with ADHD seem to have overload - jump around and get distracted easily. Da Vinci was very obviously Visual, Practical and Auditory - the Kinesthetic is hard to see as you need to know more about someone on an emotional level. He was drawn to representing characters and dwelled on the faces of the characters in his paintings - his portraits were very emotional which gives us a clue that he was kinesthetic. Mona Lisa's smile has captured the hearts of so many millions of people over the decades and even spent time in Napoleon's bedroom!
But the above would explain why he jumped around for project to project - did have prolonged periods of concentration and focus on topics he was interested in - can be described as a painter, sculptert, engineer, strategist, philosopher, writer, inventor and on and on... Many of my ADHD students show such diverse talents and interests. In fact I'm working with one 15 year old at present that I see as a Da Vinci type!
The Flip side of this of course is that Da Vinci became distraced easily - jumped from project to project. Didn't complete many commissions - created a great bigger picture but didn't focus on the details, like for example the long term lasting effects of the painting durability of the new technique he developed to paint the Sistine Chapel so he could paint slower and obsess over the faces for certain characters in the painting.
Leonardo Da Vinci only completed 25 paintings in his lifetime as a result of the random nature of his life. Many of his ideas where not built or created until hundreds of years after his death - such as his bridges or his famous bronze horse. Some of this can be put down to being far ahead of his time but in other cases I see great similarities between the students and adult clients we work with in Confidence Club and The Forever Method. Many of our clients seem to have the same "self-destruct button" that prevented Da Vinci from developing more of his ideas into reality. I meet many students who either focus too much on small details of interests or jump randomly to the next fad or interest. Their work will often be presented in as erratic a nature as the hundreds of notebooks Da Vinci left behind - interestingly he always wanted his notebooks to be published. We so enjoy taking people with these extreme levels of information overload and creativity to their true potential. Da Vinci is someone I would have loved to have had the opportunity to have worked with!
Dr. Naoisé O'Reilly Expression Developist™
For me success is all held in the key to being able to be the best of yourself and express the person you truly wish to be!
Recently someone told me that,
"When I speak with you I feel that you are looking into my soul and it is so liberating."
The important point for me here is not just that I can see people's true potential inside but that it is ok for me to do this. People feel safe and trust that there will be no judgement of their crazy ideas and dreams. I have been told repeatedly by clients that "you give me permission to be myself" and recently in the pub when I was asked what I do and groaned... a friend stepped in and described what I do for me .. I hate the question "what do you do?" I was described as having "an aerial view brian" that can see where everyone is, the best thing they should be doing and how to go about doing it.
This is why we can together to blow it out of the water with The Forever Method. We combine our expertise, mine being how people tick to have them excel in as short a time as possible! For me this is why I can combine my work in Purple Profiling with the genius of The Forever Method because both are results driven and get those amazing results in the shortest timescale humanly manageable! For me it doesn't matter if I am working with an 18 month old small person or a 72 year old big person. The end result is the same - for them to truly Express themselves to Success!
Some of our resent success stories and media coverage are below
David did 6 figures in 7 days to beat entire 2012 in just a week after Marie & Dr. Naoisé of The Forever Method
CBS Money Watch also featured Our Client David & Us after His financial success in just 7 days with The Forever Method
Our Client David & Us featured on ABC, FOX, NBC, CBS etc. since His massive success within 7 days of working with Us
We made Top News Story in Business & Leadership
RTÉ Nationwide National T.V. Show on Marie O’Riordan & Dr. Naoisé O’Reilly transforming the World of business
Our Biographies at The Forever Method
Across My 4 different educational and business identities I work with Clients or Students from the ages 5 to well into their 70's. Recently I have been giving some thoughts to both the patterns of behaviour and pivotal moments in everyone's lives. You might find it starange that I can predict the pivatol moments in advance for many studnets or even know when their personalities will have truely developed so they will decide what they really want from life and what people they will choose to have in their lives, sometimes 10 or 20 years in advance of when I'm meeting them - it is joked that I am an oracle!
But another side of this for me is the fact that with Marie O'Riordan, The Forever Method, as we work together many times we work with business Clients across a whole spectrum of backgrounds, cultures, and ages we very regularly work with Clients much older than either of us. We are both in our 30's and yet here we are working with people who are traditionally seen at retirement age. How is this possible? There is that well know phrase you "can't teach an old dog new tricks". But it's not about new tricks, sometimes it is about reminding people about the tricks they can already do, the tricks they have forgotten or the tricks they always aspired to have and that maybe got lost in the day to day monotony of life. I have noticed a new wave of life and patterns in society in recent years and even recently a friend was talking about the older generation in their lives and how they have seen the same new wave. With divorce in western society has come a new generation of people who start their lives over again in their 40's and 50's and even 60's. It's like a second rebirth. One of the great benefits of working with two 30 year olds is that they still have that optimism for life. Everything is possible. You can be whatever you want to be and you become the people you hang out with. If you work with younger mentors they see you as fresh, not old. They ask you about all the dreams you had when you were 30 and why you didn't fulfil them. Now you have a second chance to do this. In short we can work with people older than us as we can make them remember what we have forgotten! In terms of what I believe, I feel everything in the world revolves around expression. What I am most interested in is making people express their dreams and desires for life. Interestingly I have attracted many older dyslexic business people in the same way as I attract them as students in my other projects.
Dr. Naoisé Expression Developist™
Purple Profiling™ - our new business service
Watch this space for more information over the next few days!