100 Years of Psychology Redefined by European Scientific Doctor

Psychology-Image100 Years of Psychology Redefined by European Scientific Doctor

(Extracts from Dr. O’Reilly In Conversation with Marie O’Riordan - November 14th 2014).

Opening with “My dream is to make the world a better place which means embracing academia and scientific research,” Dr. Naoisé O’Reilly outlined how she is doing just that.

“In 6 years spent in a vacuum quietly developing psychological success systems, I took the chalice of work by Carl Jung, Isabel Briggs Myers/Katharine Cook Briggs, David Keirsey and Maria Montessori, further developing it into the ground breaking system, Purple Success®, I have categorized people in new ways, not simply based on who they are and their temperaments.  Jung and Myers/Briggs obsessed over who we are.  I, on the other hand, obsess over who people need to be - the best of themselves for the betterment of all mankind - categorizing them based on how quickly they can obtain their desired results and the environment needed to achieve this.

“Surprisingly, Marie O’Riordan and I are only the 4th group to impact specific areas of psychology in a century which makes it very difficult to explain exactly what we do as we have rewritten a hundred years of psychology”, Dr. O’Reilly added.

“My aim when we started was to take literacy and intelligence out of the same sentence.  You see, people can’t believe that, although I couldn’t stand up and read aloud to you, I have attained the academic results I have.  This is why I call myself an Expression Developist™, having discovered a way to express myself so the world finally takes me seriously.  Thankfully, Marie can read and talk for days!”

“I’m often asked how our work differs from that of other pioneers.  Simply put, our methods produce results fast, we concentrate on each client’s individuality rather than them functioning as a cog in a system and we build up each person to work at higher levels than they imagined possible, usually independent of large organizations.”

“Our aim for our clients is ‘superhero’ levels of success, becoming top in their fields at rocket speed.  We are totally inclusive, our clients ranging in age from babies to those in their 70s and we don’t care whether someone’s had several marriages or careers, or never been able to read, write or even talk.  Our methods work with everyone.”

“When asked what I do, I worry my answer might sound portentous but, although I’m not one to dominate conversations, when I answer there’s always a genuine interest in finding out even more about psychology.”

“I have developed unique new profiling methods, applicable not just to personality types but also to differing learning styles, to understand how people process information from the world around them and how they need to think.  These are distinct ways of viewing life events and timelines in order to break negative patterns, not just in their lifetime, but right across generational blueprints, which is another reason why this body of research is unparalleled.”

Dr. O’Reilly continued, “I now fully understand how humans develop as people.  Interestingly, our work over the last 6 years has freed clients from the stifling structure and behaviour patterns of others, enabling them to grow and build on what has happened in their families and environments before them.”

Continuing the conversation, Dr. O’Reilly added, “I was obsessed with taking an individual to success not only by understanding the individual but also the effects of everyone else around them, teaching them how to cope and succeed regardless of internal and external factors.”

“The wonderful fact is that no challenge is too great.  My team and I can now teach completely illiterate children to read and write in just 4 hours.  I have lost count of the number of ‘A’s that have been achieved by students who, just like me, were written-off.  We flicked a switch in their heads enabling sustainable success for all.”

“Marie and I create environments where everyone succeeds, whether they’re teams, companies, students or teachers.  With our help, sports people have won the ultimate ‘gold’ at World Championships in record time, along with many more sporting titles.  Family businesses have gone from bust to making millions of dollars within days.  It doesn’t matter what the goal is, it can be achieved fastest using our psychological methods.”

“We have worked with thousands of people both within our custom-built facilities and all around the world.  We don’t see dyslexia, ADD, ADHD, Asperger’s Syndrome, audio processing disorders and so on as barriers because, with us, everyone works in their own individual optimum way.  This simply does not happen in regular systems and this is the reason why our results are truly outstanding.  We’ve proved our theories by discovering the keys and methods needed for individual success.”

Dr. O’Reilly concluded by saying, “I see endless possibilities for the world with these methods.”


CBS: San Francisco Psychology Expert Advises Students To Pick What They’re Good At


Link to C.B.S. News San Francisco Bay Area Psychology story on my work featured November 2014:

Dr. Naoisé O'Reilly

Filed under: Expression Comments Off

Why Talking Doesn’t Change the World – What I Have Learned in 6 Years, Dr. Naoise O’Reilly

Content-EvolutionWhy is it so hard to change the perceptions of dyslexia and other conditions in education?

It would be so easy if all you had to do was talk about your story or be academically brilliant to change not only how others achieve but perceptions of what they can achieve.

I have always wondered why ideas of what dyslexics can do have not changed with all the successful famous people from Jamie Oliver to Albert Einstein. If all these people had done so much before me, why was I told at 17 I could not do any of it and that going to college was and I quote, "above my status".

If only what you had done could change the perceptions of how others approach the next generation.

One of the biggest frustrations for me was it never mattered what I had done before - I was always judged at the next stage of education. So even though I got over 500 points in my leaving cert and was in the 25% of the country the year I sat it when I got to college, lecturers refused to help me with notes because "I shouldn't be there and sure what was I going to do in the future anyway" and when I got a 1st for my degree and went on to my PhD I was given a lecture on the pyramids of education in my viva as to why I didn't deserve to be there at this level. It never mattered at any level what I had done before or what others had done before me. There was still a concrete idea that I couldn't be academically successful.

But almost 6 years on since I started my own education projects to develop methods to change education I now understand why I didn't want to be a motivational speaker. Why my approach has all been about action.

In order to really change the patterns of generations and the educational blueprint that has built up over decades you have to create an experience for people. They have to feel and know the difference.

In order to be truly successful people have to experience what it is like to learn differently - they have to understand how they absorb information, how they process it and how they can be truly successful.

Yes, the methods seem very simple to me and are easily applied to all as they are universal but the crux is that they have to be applied to real people. Then for every person I help to see differently and every family that is successful or every business they will approach the next set of people in a new light. I was told recently that "you have made me look differently at my employees and I can see how they learn now" and this was from working with someone's child. But by understanding their own child in a different way now from experience they see their own employees differently. I have always thought that business had the ability to drive education and that is why I work across both sectors now.

When I set out almost 6 years ago I had three objectives:

1: Literacy and intellegnce not in the same sentence.

2: Make school more enjoyable for everyone.

3: Make companies understand how everyone works differently and stop focusing on the difference.

I guess I have added a 4th one - to make everyone successful.

Almost 6 years on I have a set of methods to apply universally to the whole world to do just this - but it'll never be about me just talking about them. It's all about making as many people as possible experience something new that will gradually change the world over time. You can never go back once you have looked at people in a new light. You can never expect a dyslexic to be defined by their reading age once you have seen them get 9 out of 10 in the spelling test or 44 out 45 in the maths test. You now expect them to achieve academically and in life.

I have never been one for talking about what I'm going to do - I always just did it and now I understand why that action changes the blueprint for the future.

I'm an expression developist now because I express myself often but I give this ability to others too.

Dr. Naoisé O'Reilly.


Dr. Naoisé O’Reilly Takes the Stress out of Education for All Students


Ageism and establishing your role in life before it hits – especially important for women

I have started to see a serious pattern that only self made established people have a place in society in old age. It helps to be your own boss in old age. Employers leave you feeling discarded when they let you go for retirement, particularly for women when this often coincides with the family having grown and left.

This recession has been harsh because it has let people go from jobs at a point in life where they feel there is no return. Larger companies are becoming increasingly underhand in how they force older employees out of the work place. Even our self employed female clients struggle to be confident at a certain age. But if you have not well established yourself in your 40's there seems little hope for you in your 50's, 60', 70's and beyond.

eileen grayIt seems a rarity to find people such as Eileen Gray working up until her 90's or Agatha Christie who wrote her last novel at 83. She in fact wrote the last books for her Poirot and Miss Marple characters 36 years earlier allowing them to age too!agatha christie

When we start to look around for "older" female role models we struggle a bit. One woman told me recently that "the world fails to see you after 50 in the workplace".

So it is becoming increasingly obvious that employees need to start building an exit strategy. The only contented older people I know all are self employed or "self made". The feel like they still have a reason to get up in the morning.

water for elephants100 year old manTwo books in recent years which have been made into films have highlighted the dejected feelings of a nursing home, Water for Elephants by Sara Gruen and the Swedish based book The Hundred-Year-Old Man Who Climbed Out of the Window and Disappeared by Jonas Jonasson. Both of these are a great insight into older men in the retirement home hell. The hundred year old man really challenges our perceptions of what older people can get up to and how much trouble they can get themselves into!


dame judi dench

We really need Dame Judi Dench and Maggie Smith at 79 to fill our screens and show it's ok to age. You can still do what you love. But if you are relying on others to show you your place in the world you will be waiting. You need to establish yourself before you get old and set yourself up to be taken seriously, regardless of age.



I always enjoy working with older clients because they have so much experience to bring - we just inject the fresh start mentally. It's like working with the full circle of development.




If Hillary Clinton runs for president at age 66 it'll be a new frontier.


Dr Naoise O'Reilly Expression Developist™.


Dr Naoise O’Reilly Methods Development and Purple Success:™

1 (1)In February 2009 I started a school, The Homework Club® as what I saw as my lab space in order to develop new teaching methods and understanding of learning. Since then through a number of projects these are the methods and theories that I have developed:

Purple Learning Project®: Understanding of setting up educational environments for all and working simultaneously with all learning styles, difficulties and conditions in the same room.

Purple Profiling™: Unique profiling methods to understand all learners and work effectively with them in the shortest time possible. Now expanded to all business employees and business situations. Focus is on success for each person.

Purple Development™: New development theory to understand patterns in education and to change the Educational Blueprint™. From this a new approach to education and a new focus on expression was developed, Expression Developist™.

The Periodic Table of the Development of Results™, Purple Success™: New unique method and theory to understand the individual elements to get successful results with all ages and individuals in the shortest time possible. Applied at all levels in education and all sized companies, situations and individuals globally.

Purple Processing Scales™: Understanding the individual learning styles and how they work in different situations. Which has lead on to a theory, The Pressure Cooker Effect™.

Purple Success Timescale™: Theory of the development moments in individuals from Child to Adult and their significance in dealing with situations. How Successful You Feel for Life™.

Diffuse Focus™: A new theory on the reasons behind ADD and ADHD. How to develop a new learning approach to accommodate these.

Forget Phonics Reading Method™: A new approach to teaching reading specifically for individuals with dyslexic spectrum reading difficulties. Typically a student can now learn to read and write in 4 weeks.

I have also put significant work in to developing specific programs to get successful results with students with Aspergers. I have developed a number of new programs for specific school issues such as the Primary to Secondary school Transition, Expression Club™ for dyslexic learners to keep them on top over summer months, Dyslexia organisation workshop, Maths Orientation studies for Dyscalculia, Supporting students at home with Aspergers through homework and a Purple Pre-School Success™ program to start dyslexic spectrum students ahead in reading and writing before school. I have currently been putting a lot of work into developing new theories for working with students with Auditory Processing Disorders and Dysgraphia.

Dr. Naoisé O'Reilly Expression Developist™



Purple Success®

Purple Success®

Purple Success®


Pitchure® – Anything can be Sold in a Picture™



The truth: If you want something done - do it yourself. In the past this is what we have done & continue to do. We will not bother with crowd funding again. Epic fail. To the child who donated €10 from his Lego pocket money fund - we have big plans for you. But your family know this already! We have created a different platform to allow this to happen. Of course, should a miracle occur in the next 18 days we can think of multiple ways to expand this project. It has taken me 5 days & nights to learn how to code this site. Nothing like the coding I used for my Ph.D. Thank you to Shane O’Riordan for the “phone a friend” help! Pitchure® Anything Can Be Sold In A Picture

is live, Dr. Naoiséhttp://www.pitchure.com/


Divergent Movie Demystified for Real World by Doctor’s Psychological Profiling

Divergent is making waves in popular culture with the release of part one of the hollywood movie trilogy inspired by Veronica Roth’s books.  This follows the mammoth success of The Hunger Games starring academy award winning actress Jennifer Lawrence.

There are two main themes in Divergent.  The first is that it is bad and possibly even fatal to fit into more than one aptitude.  The second major theme relates to growing away from your parents. 

In Divergent’s futuristic world it is seen as threatening to fit into more than one faction made up of five temperaments which are selfless, peaceful, honest, brave and knowledgeable.  It is difficult to compare this directly to personality theory as it is generally regarded that there are in fact sixteen types of people in the real world.

However, this does compare to our four defined learning styles which are the ways that people take in information from the world.  Our four categories of psychological profiling methods include auditory, visual, practical and kinesthetic.

All of the students we work with that do not fit in a box and struggle in school have what we call multiplicity.  This means, like in Divergent, they have all four aptitudes.  They are quite often overwhelmed by the amount of information they absorb from all environments.  Multiplicity is what people commonly see as “clever” and “intelligent.”  All of our ideas of cleverness and intelligence come from people who can absorb ideas quickly and have a multitude of interests.  This is where we break away from the norm.

Multiplicity is drilled out of children in school by age fifteen.  Only a very small percentage of the older students we meet have still retained their natural multiplicity.  They are quite often seen as “freaks.”  Some of them were very heavily medicated before working with us for just having too much energy or being too “distracted.”

In the film Divergent the main character takes an aptitude test at the age of sixteen.  This is true to school life.  There have been some pretty hilarious conversations within our team about what they were told at sixteen.  The Senior D.N.A. Geneticist on our team was told at sixteen that he would never be any good a science.

This brings us to the second main theme in the film and the challenges the main character experiences when she realizes that she cannot follow her family.  She does not easily fit into their faction and this is a real life experience for many of our students.  Children really struggle when in their teenage years they appear to have nothing in common with their family and parents don’t understand them.

In many cases the students we work with have just simply skipped a generation in aptitudes and personality.  It is quite often revealed that they are much more like their grandparents and great grandparents.  A mother or father can feel that their children have nothing in common with them and this can also be the case in partnerships where there are children from different relationships.

We work with adult clients in the business world in their late thirties too who had struggled to find their path in life.  Having attempted the career path of their parents they have not fitted in.  They quite often do not feel any real support or understanding from home about who they really are.

The good news is that it is perfectly alright to be divergent and movies like this can only help to shine a positive light on psychological profiling and our ongoing research in the area of personality types and achievement.  Anyone who works in personality theory does so because they have an overwhelming desire to help people find out who they really are and wish to help them to succeed.


Dr. Naoisé O'Reilly & Marie O'Riordan


St. Patrick’s Day 2014: Ireland the Land of Learners

One of the great difficulties with education is that we attempt to fit everyone into the same box.  It is generally accepted that this does not happen but how else can we effectively teach the masses?  Well, as we celebrate St. Patrick’s Day and all that is Irish this is in fact the first mistake when thinking about teaching.  If we instead focus on the learners, the actual students and look at the world from their perspective we may begin to not only accommodate everybody but have them reach their full potential.  Most of all, even experience these people being happy and enjoying education.

So, if we take the learning nation of Ireland, what are we really like here?  We are a country stockpiled with sociable chatterboxes and have a huge number of successful athletics when you think about the size of this land.  We make an impact wherever we go and we are also very generous philanthropically for the size of Ireland.  We as a race contribute hugely to global charities, peace keeping forces and volunteer work.  We are hugely proud of anything remotely Irish.

So, in simple terms that makes us auditory and kinesthetic learners that need huge amounts of encouragement and praise.  We really care about what everyone else thinks of us.  So like most other parts of the world we are a largely extrovert society.  We need to work with others in social settings and we are very social beings.

The hugely interesting fact about auditory learners is that they do not need to just listen, they need to talk as well.  We all know how much we Irish love to speak.  The idea of us starting school at five and learning to be quiet in a classroom situation is just outright ridiculous.  We must admit that we work our way through so much in Ireland by gossiping. The information overload taxi driver, the restroom queue gossip or the local store conversation. It makes us better able to cope with the legendary Irish rainy weather if nothing else.

One of the real difficulties with being an auditory learner (besides just being in trouble in class for talking all of the time) is the rambling way we work, there is no structure.  This is the most common difficulty that many of our students have, especially all the super talkative kinesthetic boys who are brilliant on the sports field but feel like trash at everything else in school.  They simply have no idea how to structure an answer or to focus their thoughts onto the page at hand.

Sure, for the Irish it is perfectly alright and acceptable to write exactly the way you talk too.  The best way to work with auditory kinesthetic learners is through role play.  This is sociable group work that allows us to talk out scenarios.  We get to put ourselves in the situation and we all do great in this part of oral school examinations.  We are a country filled with bucket loads of generationally provided and divided political views.  It is important for us to get to talk about these at length on a regular basis.

Students almost fall off of their chairs with shock when we ask them what they think or have a personal opinion on, but it is so much easier to write about what you feel especially when this is what matters to you when you are kinesthetic.  Normally boys just get to run this out of their systems on the sports field rather than working through it in english or history class.

It is equally vital to allow us Irish to talk about everything that matters to us in our own unique way.  The Irish have a great gift of the gab, the wit that has a name for every object, landmark and sculpture.  We talk about creativity and innovation, this is a wonderful example of innovation with words.  We can express any situation as a joke.  We have always been gifted story tellers and can spin any yarn.

We are also hugely competitive, hence our many sporting heroes, the mark we leave whatever we set our minds to.  Competition is such a great way to inject energy into any learning environment too.

There is a pride deeply engrained in the Irish and as a result we can never cope with being made a fool of in public.  We may try to joke our way out of any situation but it hurts deeply.  Everyone we have ever spoken to in this country has a school story where they lost face and they have never forgotten it.  This is why we have to focus on the learners always, the real people we are helping to grow and develop.  Everyone is different but we all fall into patterns of behavior that can be accommodated.  You can't just take an education model from one country to another and expect it to work, especially since the models are always developed for the teachers and governments not the students.  There are very simple patterns and learning styles but you have to look for them and you have to use each nations strengths and values to achieve what is important for them, even the Irish.  Happy St. Patrick’s Day from the island of saints and scholars.

Dr. Naoisé O'Reilly & Marie O'Riordan



Welcome to the Purple Learning Project.

The aim of the Purple Learning Project Foundation is to create a legacy of the methods which Dr Naoisé O’Reilly has developed since 2009.

The methods in learning and personality theory have been developed while working with people of a variety of ages, backgrounds, and cultures. The methods have been applied to the education, business and sporting environments. The ages are in the spectrum of 4 to 70's. The methods include: Purple Profiling, Purple Processing Scales, The Periodic Table of the Development of Results, Forget Phonics Reading Method, Purple Pre-School Success and so on...

There has always been a clear distinction for Dr Naosié in working with people who currently need help within the system and leaving behind something of integrity for the future generations.